Monday, June 13, 2011

Do Cheap Backlist eBooks Poach Frontlist Sales?

Status: Best moment in NYC today? Walking over to Central Park and seeing a dude that looked remarkably like Will Smith asking folks if they wanted to do park bike rentals. And in this town, it really could have been him and people didn’t notice. It was a remarkable double…


What’s Playing on the XM or iPod right now? REAL LOVE by The Doobie Brothers


Today a fellow agent and I were having a discussion about eBook pricing. What should backlist romance titles be priced at and does that poach sales for the current release?


Obviously there are a variety of opinions on this subject but here is mine.


I don't personally believe that a lower eBook price for a backlist title poaches from a current title. I think the romance reader is more likely to then buy both if the backlist title is reasonably priced.

In terms of pricing, most authors are seeing good movement when a backlist title is priced between the $2.99 and $3.99 price range. Higher than that and the sales are flat.


And speaking of reduced pricing for backlist titles, this is a perfect segue albeit for women’s fiction. Need a cheap summer read? HarperCollins is letting you get a taste of NLA client Kristina Riggle for $0.99


Yep, less than a buck. And it’s across all platforms. Here are links for just a few:


Amazon


BN


Kobo


Sadly Google eBookstore (that does sales for independent bookstores) didn't have their version up although they were included in the promotion.