Tuesday, May 31, 2011

Going Public

Status: Most of today I felt like I still had BEA brain. And the Brenda Novak Auction is ending tonight!


What’s Playing on the XM or iPod right now? ROSEALIA by Better Than Ezra


Many weeks before several authors started making headlines about their choice to self-publish, my author Courtney Milan, with my blessing and support (not that she needed it!), had already made that decision. She walked away from an offer on the table from her publisher Harlequin. There were several reasons for this decision but it will come as no surprise that it mainly hinged on the electronic royalty rate that had been offered. It’s no industry secret that Harlequin is well below what has become the “industry standard.” And it’s also not a secret what I think about Publishers’ current industry standard of 25% of net.


What was secret is that Courtney didn’t announce it—until now. Today she launched this new publishing direction with a novella entitled UNLOCKED in her Turner Brothers series that began with Unveiled & Unclaimed which will release in September.


In four short days, I can already tell you two important things about this digital revolution.


1. Pricing is everything. Pricing a title appropriately will move a great number of books in a short period of time.


2. Publishers are under-reporting electronic book sales in any given period on the royalty statements we are seeing.


That's a fact.