Blog Reviewer? Disclose Or Face Fines. Seriously.

STATUS: My favorite—reviewing 50 pages of legalese in a film option contract. Not. Grin.

What’s playing on the iPod right now? I’M GONNA BE (500 MILES) by The Proclaimers

Oh this is rich. This just in from Wired. The FTC is now telling Amateur Bloggers to disclose that they’ve gotten free review copies or ARCs or face fines.

FTC wants tweet disclosures as well.

What a happy can of worms to open. Can you say hard to enforce?